The Local Grocer is an organic store located in North Conway, N.H. Founded in 2010 by owner/operators Heather Chase and Russell Van Deursen. Both are avid gardeners and passionate about issues of local food. They are also passionate about the environment, permaculture, and natural living.

Heather has a background as a Clinical Herbalist and Holistic Nutritional Consultant. Her extensive work experience in the foodservice industry in the North Conway area has prepared her for the multi-faceted role as a business owner of The Local Grocer.

Farmer Russ uses his skills as a permaculture designer at their home, Mountain Flower Farm.

Vegetables, herbs, and berries from the farm are sold in the market and a four-season greenhouse is used to grow winter greens.

Local Grocers North Conway New HampshireTheir vision was a marriage of the two locations to provide the community with local and organically raised food and farm-fresh products.

Our mission is to provide our community with delicious healthy food and natural living products; organic and local when possible, but always all-natural.

Our health food market offers a wide variety of products to meet your weekly grocery needs. The store has a large gluten-free section and we strive to offer products that meet special dietary needs; including vegan, vegetarian, and gluten-free. Our comprehensive herb and supplement section combined with an educated and informed staff will help with your buying choices.

As a team, we put time and effort into researching everything in the store, making sure we provide you with quality, healthy, ethical products.

Our breakfast and lunch café offers original, delicious, and healthy menu options, meeting diverse dietary needs and choices.  We use 100% organic produce, and our ethically-raised meats and cheeses are truly all-natural – no antibiotics, growth hormones, or preservatives.  In our cafe, we use organically raised local free-range eggs. We offer many gluten-free & vegan items on our menu as well as in our deli.

Our grab-and-go deli selection is quite extensive for those days when you are on the run but still want to eat healthily, and our coffee and espresso are organic and locally roasted.  We believe in using local products whenever available.  This not only helps support our local economy but also to cut down on our use of natural resources by minimizing transport.

We feel good about being a green business; using petroleum-free, recycled, and compostable to-go containers, cups, napkins, and cutlery, and minimizing our waste stream through comprehensive recycling and composting. We recycle over 95% of our waste and compost food all of our food waste at our farm.

The Eco-Gift Boutique offers unique and meaningful gifts: sustainable living products, metaphysical tools, jewelry, locally made gifts, and fair trade items.  If you’re looking for a great gift idea, or are just in the mood to shop an eclectic mix, this is the place.

In 2014 we expanded to offer a more holistic experience for our customers.

We added Be Well Studios, a yoga studio, and wellness center, offering services such as massage, reiki, card readings, cutting edge sports recovery treatments, and holistic personal training.  Be Well Studios also hosts workshops and classes on issues pertaining to holistic health and natural living.  The yoga studio offers over 20 weekly yoga and meditation classes taught by ten different instructors, with classes for people of all levels of fitness and experience. For more information be sure to visit

The Local Grocer strives to be a resource for North Conway and the Mt. Washington Valley community; providing information, education, wholesome food, lifestyle tools, and a place to be that feels good.